Last updated: 20.05.2025

This Privacy Policy describes how Rüte ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.rutelovesyou.com (the "Site") or otherwise communicate with us (collectively, the "Services"). "You" and "your" refers to users of our Services, including customers, website visitors, or anyone whose data we collect under this Privacy Policy.

By accessing or using any part of our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not access or use our Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons. Updated versions will be posted on the Site with a revised "Last updated" date.

What Information We Collect and Why

We collect personal information in order to provide and improve our Services, communicate with you, fulfill our legal obligations, and protect our rights and those of our users.

Information You Provide Directly:

* Contact details: name, email, phone, address
* Order details: billing, shipping, payment confirmation
* Account info: username, password
* Shopping info: items viewed, cart, wishlist
* Customer service messages or reviews

Information Automatically Collected (Cookies & Usage Data):

* Device/browser details
* IP address
* Interactions with our Site
* Analytics data to improve functionality and user experience

Information from Third Parties:

* Platforms we use for services (e.g., Shopify, payment processors)
* Marketing and advertising partners
* Analytics and tracking providers

How We Use Your Information

To provide the Services: process orders, manage your account, ship products, enable returns, notify you of order status
For marketing: send promotions, personalize content and ads
For security: prevent fraud and protect the integrity of our Services
To communicate with you: provide support and respond to inquiries

Cookies

We use cookies and similar technologies to enable core functionality and enhance user experience. To learn more, including how Shopify uses cookies, visit: [https://www.shopify.com/legal/cookies](https://www.shopify.com/legal/cookies).

You can control cookie preferences in your browser, but note that disabling cookies may affect the availability or functionality of certain Services.

Sharing and Disclosure

We may share your information with:

* Service providers (IT, payment processing, shipping, analytics, customer support)
* Business/marketing partners (e.g., Shopify, advertising platforms)
* Affiliates within our business group
* Authorities, if required for legal or regulatory reasons

We do not sell your sensitive personal data or use it to infer characteristics about you.

If we engage in any data practices that qualify as "selling" or "sharing" under applicable laws (e.g. Shopify Audiences), we will disclose that clearly and provide opt-out rights.

User-Generated Content

Content (such as reviews) submitted publicly on our Site is visible to others. We are not responsible for third-party use of publicly shared data.

Links to Third-Party Websites

Our Site may contain links to external sites. We are not responsible for the privacy practices or content of those third-party websites.

Children's Data

Our Services are not intended for children, and we do not knowingly collect data from individuals under 16. If you believe we’ve collected data from a child, please contact us to request deletion.

Data Security & Retention

While we apply security measures, no system is 100% secure. We retain your data only as long as necessary for the purposes it was collected, or as required by law.

Your Rights

Depending on your location, you may have rights to:

* Access or request a copy of your personal data
* Request corrections or deletion
* Object to or restrict processing
* Withdraw consent
* Opt out of marketing communications (via unsubscribe links or by contacting us)

We may need to verify your identity before fulfilling such requests. You can also authorize an agent to act on your behalf, provided they can prove authorization.

International Transfers

Your data may be processed outside your home country, including in the US, under appropriate safeguards (e.g. Standard Contractual Clauses).

Contact Us

For any questions, or to exercise your rights, contact:

Email: hello@rutesuperfoods.com
Mailing address: Rüte / Estrada da Torre, 1384, 1o direito, 2775-687 Carcavelos, Parede, municipality of Cascais, Lisbon, Portugal